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Flushed With Sales Demand

Demand for traditional timber look and hardware options sees TruFrame’s sales grow

Since the launch of its 70mm flush sash window, TruFrame has experienced strong sales growth, now in excess of 200 frames per week, as more installers embrace the traditional timber look and unique hardware options for this new window type.

TruFrame says flush sash windows are the ‘in-vogue’ product of the moment, as is the increased demand for dummy sashes and equal sightlines and this is something that is being increasingly adopted in the replacement window and new build sectors. TruFrame utilise Liniar’s multi-chambered Energy Plus profile systems to make these highly energy efficient windows, which can be further enhanced with the adoption of the glazing flipper and thermal dam sections.

The welded flush sash window is fully hand finished utilising TruFrame’s unique four step hand finishing process, while the fully mechanical Refine option, is fully hand assembled and offers incredible levels of finishing detail in the corners. There is also a dedicated marketing package for the product brand.

Hardware options include contemporary handles, whilst period inspiration comes from the optional key-locking monkey tail handles and peg-stays. There are 14 in stock colour options from the contemporary look of anthracite grey to the period inspired chartwell green, ensuring that the flush sash window can be installed sympathetically on different types of brick / stone and on various types of property.

David Firmager, managing director of TruFrame commented: “The flush sash window is more than just a passing fad and I fully expect to see sales grow to 10% of all frames made. With options of fully welded or fully mechanically jointed, we have different price points covered and the considerable benefit of hand finishing on all frames, backed by a single 10-year warranty underwritten by us.”

www.truframe.co.uk