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Building Products July 2017

DOORS, WINDOWS AND ACCESSORIES Positioning windows at height is also a common trend these days, adding natural light to the room and leaving the walls free for furniture placement. All of these key trends have an impact on the hardware and accessories required to complement the windows, however they are positioned in the room, and we listen to our customers carefully to ensure that our product development programme is matching their everchanging demands. There is a distinct move towards more colour – not only for window furniture but also frames and panels. Pastels such as mint, soft blues and greys are increasingly chosen in addition to hues of teal and subtle bronzes. This has prompted the need for colour developments where window and door furniture is concerned, to complement these hues effectively and allow the hardware to make the style statement that is desired. Colour matching – and sometimes contrasting – is therefore a key issue, both across the range of door and window furniture used in a property and to sit perfectly amongst the overall design scheme of the project. It is all about choice and ensuring people can select something that injects individual personality into their property whilst showcasing their chosen style. The smallest of details are now scrutinised and people are far more aware that with the right renovation or development, the value of the property can be enhanced. 42 BUILDING PRODUCTS | JULY 2017 A period property with professionally renovated sash windows for example will offer a much stronger price than one without. Nobody wants to have cheap-looking door and window furniture either, even if it was good value! Our challenge is to deliver this on all fronts and with no shortage of choice in terms of style, colour and material. That means offering many different classic and contemporary designs across all types of window and internal door plus a wider variety of finishes such as satin chrome, polished chrome, mottled antique brass, black nickel, satin steel and satin nickel. There are many different industries and sources that can generate inspiration for window and door furniture product development, and perhaps the most intriguing is the car industry. It is all about being one step ahead, with customers telling manufacturers what they want now. We need to understand what design trends are going to influence their choices in the future so that we are fully prepared across the design of window and door accessories. We draw much thought from the car industry as it is an area that invests huge amounts of time and research into understanding the styles and materials that will stand their cars apart in the future and be desirable to their target market. For example, at the moment we are seeing more smooth lines and ergonomic handles in the car industry as a whole. There is plenty of interest around polished chrome and satin chrome as it looks so good against white. Yet we are also seeing classic styling return to the higher end of the car industry, such as the use of leather and oak. This is likely to prompt a warmer requirement from other aspects of the finish and the result might well see increased popularity in finishes such as mottled antique brass amongst particular styles of hardware. It is not just the car industry that captures our constant attention in terms of design. Trends from the interior design industry must be closely monitored so that products can perfectly complement the styles that people are aspiring to achieve. It has been a Scandinavian, minimalist feel for many years now but just as we are seeing in the car industry, some interiors are starting to see more “classic luxury” and warmth again. Yet there is still desire for neutral tones, which places higher demands on window and door furniture to add a distinctive style and personality to the overall design. Once again, it comes down to the need for choice and the ability to perfectly match all hardware and accessories across all styles of window in addition to many types of interior door. Teresa Humphries is Director and General Manager of Reddiseals <<< Continued from page 41


Building Products July 2017
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