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Building Products March 2018

BUILDING PRODUCTS With inclusivity, diversity and gender equality issues captured the current zeitgeist by releasing a new guide for its 600- plus exhibitors, to promote ‘greater equality, diversity and inclusion’ in terms of marketing at its shows. Speaking to Building Products, event director, Nathan Garnett, said the show’s organisers took action, not only to reflect what he describes as a “sea-change” in society and attitudes, particularly with regard to the perceived objectification of women in male-dominated sectors, but also to protect the show and notably, its exhibitors, from negative publicity. Nathan said: “We’ve had a few things that have raised eyebrows in the past and we probably won’t allow such things in the future. I just don't think people can justify it any more. “There is a lot of media attention on UK Construction Week and we have to bear that in mind, because even the smallest detail on your stand might get you into trouble.” Alluding to the use of “scantily-clad” promo girls, for marketing purposes, Nathan said: “We've got an obligation to set an example to our visitors, which include students, for example. “To me, it’s not morally correct to sell construction products in that way, in this day and age.” But it's not just about avoiding PR faux pas and doing away with old fashioned sales and marketing practices. Promoting diversity, according to Nathan, could contribute to solving the skills crisis, by Editor Sophie Stevens 01732 748036 making headlines on almost a daily basis, UK Construction Week, which bills itself as the UK’s largest event for the built environment, has sophie.stevens@markallengroup.com Assistant Editor Holly Miles 01732 748035 holly.miles@markallengroup.com 4 BUILDING PRODUCTS | MARCH 2018 EDITOR’S COMMENT Sales Director Tony Brown 01732 748059 tony.brown@markallengroup.com Advertisement Manager James Cockburn 01732 748071 james.cockburn@markallengroup.com encouraging women to consider the traditionally male-dominated sector of construction as a career option. But despite the efforts of UK Construction Week and others, in the industry and beyond, to improve diversity across the board, young women in the UK still feel that their options are limited by their gender, according to a new report. Said to make ‘sober reading for anyone that believes true gender equality exists’, 56% of the young women surveyed reportedly believed their gender limits their career options, compared to only 37% of young men. Describing the findings as “shocking”, Dr. Neil Bentley, chief executive of WordSkills UK, which conducted the survey, alongside the Careers & Enterprise Company, said: “Showing that progress on gender equality is not inevitable, the findings require us to think more deeply about the influences on young people. We want all young women to have an open mind about their career choices and make the most of the opportunities available.” If you have any comments or suggestions with regard to future issues of Building Products, I would love to hear from you. Production Manager Jo Claydon-Smith 01732 748064 jo.claydon-smith@markallengroup.com Sales Executive Jack Prytherch 01322 626950 jack.prytherch@markallengroup.com Design/Repro Hannah Walsh Head Office Hawley Mill, Hawley Road, Dartford, Kent DA2 7TJ Tel: 01322 221144 Fax: 01322 221188 Publishing Director Luke Webster To subscribe call: 01732 748084 © 2017 Unity Business Press Est 1985 ISSN: 0261-8761 Controlled free circulation: Building Products is available free of charge to personnel who come within terms of control. Copies are available on subscription to persons who do not qualify. Subscription Rates: Annual UK: £35 Overseas: £50 Single Copies: UK: £3.50 Overseas: £4 Building Products is published by Unity Business Press, a part of Unity Media Communications Plc. Publisher of 18 titles including: Glass & Glazing Products; Heating & Plumbing Monthly; Roofing Cladding & Insulation; RCi Annual Directory & Your Build Printers: William Gibbons & Sons, Willenhall, West Midlands, WV13 3XT. Direct input by Unity Media plc. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic of mechanical. While every effort is made to ensure accuracy the publishers do not accept liability for errors, printing or otherwise, appearing within this publication. Some of the colour pictures used editorially are provided and paid for by suppliers. The views expressed by contributors are not necessarily those of the editor or publisher. Sophie Stevens, Editor * Average net circ 17,605 – 01/07/2016 - 30/06/2017


Building Products March 2018
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