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Building Products October 2017

40TH ANNIVERSARY HAPPY MEMORIES As part of Building Products’ celebrations to mark its 40th anniversary, we are delighted that one of the men that dreamt-up the idea of publishing a magazine that focused almost entirely on products and their applications – Roger Patey – looks back on those early days. 32 BUILDING PRODUCTS | OCTOBER 2017 postcard service. Like BD and instant success. The future aim was to spread this successful form of promotion across a series of business sectors. Then came an incredible stroke of good fortune, the closure of IPC's Building Equipment and Materials magazine. It did not take a lot of thought to take the opportunity to fill the gap in the market and Building Products Monthly was launched in October 1977. Like our card service it was also an overnight success. Building Products is a great generic name as it perfectly represents its content to both readers and advertisers. The building industry is the ultimate consumer of goods that contribute to an end product – a building – and it seemed right that this innovative and creative industry had its own product magazine. Congratulations, I'm really pleased to see Building Products still going strong. Sadly my partner Tony Doyle is no longer with us and looking back we forged a fantastic partnership and, from that, a great product. He would have been delighted. I suppose I should really start with how this all came about. Tony and I worked on the early days of Building Design. The launch was tough, certainly character-building and exciting but importantly it helped build our reputations in the building industry as we battled to gain advertiser traction. Whilst BD was a great editorial product, it struggled to gain acceptance largely because it printed on newsprint and had an almost nonexistent reader response. Living through those 'interesting' times, Tony and I became great friends and the start of a formidable partnership developed. Whilst we were both different characters, we complemented each other perfectly. In all the years we worked together we never had a cross word and with our enthusiasm and 'crusading spirit', made many valued contacts across the building industry. Without us knowing at the time, the seeds were set for the Building Products journey. To gain acceptance, Building Design launched the first loose postcard pack in the UK. It was an overnight success as advertising in the main weekly magazine, rationed the opportunities to those committed to using BD for display. We were fortunate to be part of that new concept, and it occurred to us that a wider appeal across the whole building industry possible and in July 1976 Tony and I launched Building Products


Building Products October 2017
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