SEPTEMBER 8 | BUILDING PRODUCTS
With 400,000 new recruits needed each year to
deliver construction projects in the UK and
Ireland, the current skills shortage is increasingly
a cause for great concern.
With demand already outstripping supply for bricklayers,
carpenters, plumbers, plasterers, electricians and the like, how
can we tempt a new generation of these skilled tradespeople,
who play such a vital role in our everyday lives?
According to the Considerate Constructors Scheme, the
answer lies online; and it has responded accordingly with the
launch of a new social media campaign.
Aiming to improve perceptions of construction among the
general public, particularly young people and potential recruits,
the ‘Promoting Construction’ campaign calls for everyone
involved in the industry, and its related sectors, to project a
positive image of the industry on social media, notably Twitter
and Instagram, using the hashtag #loveconstruction.
Considerate Constructors’ chief executive, Edward Hardy,
said: “Perceptions of the construction industry among the
general public, particularly young people are now, more than
ever before, formed by what they see and read on social media.
While a number of organisations and individuals working across
the industry are embracing the power of social media, there is a
need for the entire industry to speak in one voice to promote a
positive image of construction.
“By uniting under #loveconstruction, we will all be
promoting a truly inspiring industry to help entice the next
generation to see what construction has to offer.”
I’m sure this campaign alone is not the answer to the skills
crisis, but it’s certainly a step in the right direction and should
be applauded for its collaborative spirit.
I hope you enjoy the issue and if you have any comments or
suggestions with regard to future issues of Building Products, I
would love to hear from you.
Sophie Stevens, Editor
Hawley Mill, Hawley Road,
Dartford, Kent, DA TJ
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