The NFRC says its Members can use the logo once they have passed the NFRC Code of Conduct and Standards of Quality. It said to be a ‘powerful mark of approval’, which singles out NFRC Members as trustworthy, dependable and reliable roofing contractors to their customers.
Amanda Brackey, head of marketing and communications, who led the re-branding initiative in consultation with NFRC stakeholders, said: “Our logo is the most important element of our identity and is prized by our Members. The result is a fresh modern design, which reflects the aspirations of NFRC and the sector.
“NFRC has been promoting contractors and championing best practice in our industry for more than 125 years,” she said. “While we need to retain its history and long-established reputation for improving quality, safety and skills, we want to be identified as genuinely progressive and inspiring.”
The NFRC also has a strategy for growth, with services in areas like accreditation, recruitment, skills development and digital knowledge-sharing being key areas for future development.
NFRC chief executive, James Talman, said: “The roofing industry is changing fast. New technology and new ways of working are having a huge impact. So are big challenges around skills, materials and legislation. What never changes is the demand for quality. This rebrand reflects our key credentials for raising standards, delivering great service, sharing expertise, supporting the industry and looking to the future.”
A roll-out of the new branding to NFRC Members will start on 2 April 2018.