The colour revolution

Freefoam Building Products claim they are now seeing the trend towards colour continue with an increase in the sales demand for grey products.

With combined sales of Storm Grey, Anthracite Grey and Dark Grey fascia up 77% year on year, window trims up over 100% and Freefoam’s Plastops pin and nail fixing range up 53% the grey revolution is here to stay.

Freefoam stockist Willmotts of Reading has many years of experience working with national housebuilders, George Petts, commented:  “Willmotts have seen sales of coloured Roofline & Cladding products increase dramatically, particularly over the last three years, as the visual presentation of new houses becomes even more important. Style matters, and coloured roofline is now seen as the first statement of this style development witnessed by prospective purchasers.

In our opinion, Freefoam have got it right. Their Colormax range is excellent, the quality of the colours, their performance, and the attention to detail of board sizes, trims and fixings, offers House-Builders the best all-round package of coloured PVC. One of our first developments was an Apartment Block in Reading in 2007, and nine years on the colour is as fresh as when the product was installed, with no sign of fading. We see the opportunity for colour growing even more, and are sure that Freefoam will be at the vanguard of this developing market, building on their strengths and reputation”.