Santex scores big with stint on Sky Sports homepage
Story by
April 13, 2017
As summertime beckons and thoughts turn to painting outdoors, Sandtex Trade will be getting ready to appear on the Skysports.com homepage.
The brand will be seen on the website for 24 hours on 15th April 2017 on the front page of the site, highlighting its ‘protecting buildings for over 50 years’ message.
The take-over – featuring Sandtex Trade 365 All Weather Masonry Paint, High Cover Smooth and X-TREME X-POSURE – is part of a “Ultimate Protection” campaign, targeted to reach millions of users.
The agreement represents four years of collaboration between Crown Paints and Sky, and the UK paint manufacturer’s third full year of sponsorship.
Sharon Smith, Crown Paints Brand Manager, said: “This latest home page takeover is part of a series of 24 hour takeover campaigns for Crown Paints’ brands on the SkySports.com homepage, with a range of exciting initiatives.
“For Sandtex Trade, the campaign runs at a great time as summer approaches and people think about getting outdoors for masonry and trim projects.
“The competition will also run across Sky Sports mobile and social media sites as well as the Sandtex Trade website and social media sites.
“It’s a great way to mark the start of the outdoor season and provide Sandtex Trade’s credentials as the No 1 exterior solution.”
