Seamless style and an uninterrupted view
Story by
July 19, 2018
Veka Group has enhanced its FlushSash system, in order to give customers another stand-out feature to secure more sales.
The latest evolution of the FlushSash, compatible with System 10, Rustique and Matrix Fully Sculptured systems, with a (patent-pending) concealed mullion, which results in virtually no sightlines!
Sales director, Neil Evans, said: “Since sales of Flush casement windows have been identified in their own right, the volume increase of their share of the market has been dramatic. The 2017 Palmer Market Research report, Window, Door and Conservatory Markets in Housing in Great Britain, recorded an 88% increase in installations to a total of 335,000 frames annually, at the same time doubling the market share of Flush casements to 5%.
“Our FlushSash has been a popular choice with fabricators for a number of years, and as the market increase shows, it is obviously becoming ever more popular with homeowners.
“To ensure the FlushSash remains at the forefront of the market for our customers, we have made it even more sleek, stylish and versatile. The Slim Sightline FlushSash offers homeowners a ‘next level’ product.
“Our patent-pending concealed mullion means that this ‘French Window’ can open completely, for an uninterrupted view of the outdoors. Slim sightlines like this are more commonly found on wooden windows, so this system is a great alternative to timber, with all the benefits of PVC-U. Customers can choose traditional aesthetics – with our realistic woodgrains and mechanically jointed options – with the added advantages of low maintenance, increased energy efficiency and enviable security performance.
“With a U-value of 1.0, the Slimline FlushSash is available in 14 colours ex-stock and a total of 29 colours from our Variations collection. An incredible 90% of our FlushSash sales are foiled, often in grey for a great alternative to a contemporary aluminium aesthetic.
“The continuous evolution of Veka Group products such as the FlushSash illustrates, once again, Veka Group’s commitment to giving our customers ‘the edge’ over their competitors.
“All indications suggest that the rapid rate of growth in flush systems will continue, and so – with a market that looks flat overall – flush casements stand out as a potentially lucrative segment for our customers to take advantage of. Add to this, the extra benefits that are available from Veka Group; 29 colours (with 14 available from stock), mechanical jointing, industry-leading hardware and a false mullion, and homeowners would be hard pressed to find a system better able to meet their needs.
“Veka continues to invest in growth areas and in mature sectors, so that our customers have all the tools they need to meet the demands of a very competitive marketplace.”
