Dulux Trade launches Diamond Satinwood
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September 27, 2018
Dulux Trade has launched Diamond Satinwood. The new water-based formulation is said to promise excellent flow for a high-quality finish and professional results.
The formulation has been designed to allow decorators to switch to a water-based product that will uphold the durability promise of the Dulux Trade Diamond range. Made for use on woodwork and trims, the water-based solution is said to be scuff, scrub and stain-resistant offering durability against stains, grease marks and day-to-day knocks.
The Dulux Trade Quick Dry range has also been given a makeover, with the packaging redesigned to make it easier for painters and decorators to identify water-based alternatives on shelf.
The Dulux Trade Quick Dry range and the new Diamond Satinwood formulas reportedly dry twice as fast as solvent-based paints. The formulation is said to be re-coatable in just six hours, allowing professionals to complete their work in half the time, enabling them to get onto the next job faster.
The range has been designed to ensure that professional decorators are able to make the transition away from solvent-based products, without compromising on quality.
The Dulux Trade Diamond Satinwood formulation reportedly underwent real-world trials in the Dulux Academy. These trials were carried out not just by research and development experts, but with painters and decorators themselves, to ensure that the product met the needs of their day-to-day jobs.
Karen Wilkinson at Dulux Trade said: “We are continuously looking at ways we can create solutions to help painters and decorators across the country. This range was born of listening to the ambitions and needs of Dulux Trade customers who need to leave every job, proud that the finish is brilliant and it’s their name that’s on it, in order to keep their customers coming back.
“We’ve invested and researched tirelessly to make sure that our product quality isn’t compromised, and our Dulux Trade customers can have the confidence to switch to water-based for good.”
