Need for speed: satisfy “we want it now” consumers with lightning-fast installations
Paul Smith, Head of Marketing at long-standing F.H. Brundle, which has been serving tradespeople for over 130 years, explains how lead times can make the difference between an order won and an order lost.
Smartphones and social media have helped create a “we want it now” consumer culture that many businesses struggle to satisfy.
We now know that 40% of consumers will leave a website that takes more than three seconds to load, and research by YouGov found that 42% of British people admit to being more impatient today than they were five years ago.
Meanwhile, a study by delivery firm Whistl suggests that only 23% of people are willing to wait 2-3 days for deliveries.
For tradespeople, that’s become a particular headache – it’s possible for digital technology to deliver results in a matter of seconds, but installing physical products is a different matter entirely.
Even the most hard-working and efficient installer can’t offer the kind of lightning-fast turnarounds people can get from Uber, JustEat and Amazon Prime.
But with the right products, and the right support, it’s still possible to reduce your lead times – and get that crucial edge.
Of course, some consumers want a bespoke product, and are willing to wait for one – dealing directly with a blacksmith or fabricator to produce something to their exact requirements.
But when time is of the essence, installers need quality off-the-shelf products – and that’s why, at F.H. Brundle, speed and ease of installation are two of our highest priorities.
Solutions like our ready to install Fortitude steel railing system are strong, versatile – and incredibly quick and easy to fit. Its pre-welded panels with swivel bracket system greatly reduce on-site installation time, making for one of the speediest installations around.
The railings are made from pre-galvanised steel, then given a Zinc Phosphate pre-treatment, electro coating, and then finally a quality AkzoNobel powder-coated finish for that premium finish.
But that’s not all that Fortitude has going for it. It’s also extremely versatile, with an extensive range of components that allow for customisation – and raking panels mean it can be installed on gradients, while concealing the pivot points of each spindle. Panels can be easily cut to size for different post centres.
What’s more, it’s totally recyclable – something homeowners are increasingly prioritising in this ever more eco-conscious age.
It’s just one of a whole host of robust, versatile, and exceptionally quick and easy to install products that make up F.H. Brundle’s extensive ready to install range.
For over 130 years, we’ve dedicated ourselves to making tradespeople’s lives easier. From Victorian farriers to modern-day builders and installers, thousands have benefitted from our commitment to great products, keen prices, and good old fashioned customer service.
If you’d like to learn more about the Fortitude railing system, or any of the thousands of other fencing, gates, railings and wrought iron products we can provide, don’t hesitate to get in touch. All deliveries are free on orders over £150.
