Leads 2 Trade branches into market research

Leads 2 Trade, the country’s leading provider of double-qualified boiler and central heating leads, has partnered with a one of the country’s biggest tool suppliers to the plumbing and heating trade.

The new telephone market research service, ‘Research2Trade’ provides impartial marketplace insights to businesses looking to expand their knowledge of the market.

The intention of the fledgling project, which was undertaken during December, was to compile independent data to understand the brand preferences and perceptions of plumbers and heating engineers and what they think of the products they use

Andy Royle, Leads 2 Trade’s co-founder and director, said: “We currently have 120 plumbing and heating companies that buy boiler leads from us, so we were perfectly placed to provide this additional service.

“We generated 100 responses to a telemarketing questionnaire utilising our experienced call centre resource, and the incentivisation of a brand-new iPad for completing it, so those companies we spoke to had a 1-in-100 chance of winning it.

“We made the draw before Christmas and Dan Tylee, a local engineer working for Manchester Plumbing & Heating Ltd, won the iPad.”

As a provider of leads across the whole home improvement industry, including double glazing, Conservatories, conservatory roofs, solar panels, heat pumps and home security, Leads 2 Trade has access to hundreds of companies, making it the perfect partner to help businesses conduct and achieve the market research they need.

 “Thanks to our in-house resources and the access we have to numerous home improvement companies, we are perfectly placed to handle any market research manufacturers or suppliers want to undertake for certain product feedback on their products or their competitors,” added Andy.

“This valuable information can help companies shape business decisions in the future and, ultimately, help their business grow.”

Plumbing and heating engineers that work with Leads 2 Trade can take advantage of the company’s premium no pitch no fee leads.

The lead is a guaranteed booked appointment with a customer that has been double qualified by Leads 2 Trade’s in-house call centre and sold to just one other company, meaning there is a 50% chance of winning the work. The installer also only pays for the lead if they sit and pitch it.

To join Leads 2 Trade’s trusted heating supplier network for the best boiler and central heating leads in postcodes of your choice, or for more information, visit https://leads2trade.co.uk/products/boiler-leads/ or call 0800 124 4308.