Leading market intelligence company helps TuffX to increase customer base by 50%

TuffX, a leading manufacturer of toughened glass, has significantly expanded its customer base by 50% following a strategic partnership with Insight Data.

The Merseyside-based company, specialising in residential and commercial glass solutions, sought to enhance its email marketing efforts and broaden its contact network.

Insight Data, a renowned UK provider of market intelligence, particularly in the fenestration and construction sectors, proved to be the ideal partner. With almost two decades of experience, the company has meticulously curated a comprehensive database of more than 13,500 industry professionals, including fabricators, installers, and glass companies.

Leveraging Insight Data’s proprietary Salestracker CRM system and integrated email marketing platform (STEM), TuffX was able to precisely target potential customers based on their specific needs and preferences. While Salestracker offers real-time market insights, STEM allows users to send interactive and engaging email campaigns, enabling businesses to stay ahead of the competition by delivering the right message to the right audience.

Andy Hayes, Sales Manager at TuffX, praised Salestracker and STEM for playing a pivotal role in the company’s success: “Insight Data’s support and up-to-date data were key factors in our decision to partner with them,” Hayes said. “If you’re looking to expand your customer base and streamline logistics, Insight Data is the ideal choice.”

While sales and marketing are the primary focus for most Insight Data subscribers, the benefits extend far beyond. The database can be utilised for market research, such as analysing industry trends and competitor activity, as well as strategic planning, including identifying new opportunities and refining operations. What’s more, by designing dynamic email campaigns, Insight Data customers can actively pinpoint their target audience with the perfect message.

Kirsty Winter, General Manager at Insight Data, said: “A significant increase in customer base, as experienced by TuffX, demonstrates that working with us and subscribing to Salestracker and utilising STEM brings measurable results that turn into sales.

“We understand that one size never fits all, which is why our platforms are configurable for each business and user, and clients range from a regional fabricator with two or three users up to international conglomerates with 50-plus users.”

For more information about Insight Data and how they can help your business reach new customers and gain valuable market intelligence, visit www.insightdata.co.uk or call 01934 808293.