Digital marketing campaign helps fire door specialist achieve remarkable growth

Leading full-service marketing agency, Purplex Marketing, has helped fire door specialist Fire Doors Complete achieve significant growth through a comprehensive digital marketing strategy.

The campaign, which focused on establishing Fire Doors Complete as the sector’s go-to authority, has delivered outstanding results, including a 64% year-on-year increase in organic traffic and a 71% increase in online form submissions – compared to year one.

Fire Doors Complete, led by Neil Ashdown, provides consultancy, inspection services, and training courses to ensure fire doors remain compliant with current legislation and are in full working condition.

Purplex implemented a two-pronged approach to not only drive more customers to the Fire Doors Complete website but to also improve the overall user experience of the website. To achieve this, Purplex completed a full website redesign and also created a comprehensive SEO strategy and effective pay-per-click (PPC) campaigns.

The new mobile-optimised website delivers an enhanced user experience, while the digital strategy – including technical search engine optimisation (SEO) improvements and highly targeted digital content – has resulted in a 38% year-on-year increase in website users.

Neil Ashdown, Managing Director of Fire Doors Complete, said: “Since our new website went live the increase in visits, click-throughs and eventual orders is up 50% compared to last year. This shows that the design and SEO strategy implemented by Purplex has made a big difference.

“We don’t have a sales or marketing team at Fire Doors Complete but since we first started working with Purplex in 2022, they have become an extension of our team. It’s really important to work with people that you can trust and feel comfortable with, in the same way you would if you had your own in-house teams – and that’s exactly what I have with Purplex.”

Andrew Scott, founder and MD of Purplex, comments: “The work we’ve done for Fire Doors Complete is the perfect example of how combining technical expertise with the right marketing strategy can deliver exceptional results. Neil’s industry knowledge, paired with our experience and digital marketing capabilities, has created a powerful platform of growth for the business.”

Since 2004, Purplex has supported hundreds of companies in the fenestration, construction and building products sector achieve success by developing comprehensive strategies incorporating both digital and traditional marketing tactics. For more information about how Purplex’s specialist marketeers can help you achieve your growth objectives, visit: https://www.purplexmarketing.com/