The global sports apparel company, Gymshark, has invested over £5 million in the Gymshark Lifting Club (GSLC), a studio and fitness centre focusing on employee wellbeing and brand innovation. The 55,000 sq ft innovation hub is located within 100 yards of Gymshark HQ in Solihull, making this their third project completed with Oktra, the UK’s award-winning office design and build company.
Gymshark is said to be a world-wide phenomenon – intent on driving innovation and wellbeing into their brand with their new creative hub.
In just 22 weeks, the former warehouse facility has been transformed into a vast studio space to support the brand’s active social media presence along with a state-of-the-art gym, designed to be the best in Europe.
Sean Espinasse, design director at Oktra North, said: “Having developed Gymshark HQ as a facility that enables their business to grow, we then moved on to GSLC, which enables their people to grow. It offers something different from a typical office environment – it’s a playground for mental and physical development.”
The new space offers more potential for team training and engagement, featuring an ‘X’ shaped central concrete health bar designed specifically as a point for learning and
personal training. A 100-person auditorium, R&D factory and multiple high-tech photography studios will support Gymshark in the launch of their new fitness app.
The elite space forms a vital part of the brand’s DNA, with its own world class equipment for both fitness and filming. With 13 Olympic-grade weightlifting platforms and outdoor strongman yard space set the scene for a brand that is said to offer ‘style alongside authenticity – a serious work out’.