IronmongeryDirect, and sister company ElectricalDirect has completed a major expansion project, to house 1000’s more new products whilst expanding its customer proposition. Part of the Manutan European Group, IronmongeryDirect and ElectricalDirect is the UK’s largest supplier of ironmongery and electrical products to the trade.
A new 100,000ft2 warehouse, which is the equivalent of two football pitches, will now house over 30,000 products for both IronmongeryDirect and its co-brand ElectricalDirect all available for next day delivery. The new facilities will also have 2,000 pallet storage locations.
Managing director of the Manutan Traders Division, Wayne Lysaght-Mason, said: “We took the decision to double the size of our warehouse in order to continue our 20% year-on-year growth, cement our market-leading proposition and drive ambitious range extension. Whilst giving our sister brand ElectricalDirect a strong base for growth.
“At the same time, we have expanded our call centre, while all other departments have been moved into modern, purpose-built office space.”
The new warehouse officially opened on Thursday, January 17, by Xavier Guichard, chief executive officer at Manutan Group and Wayne Lysaght-Mason. They were also joined by the rest of the Manutan Group Management Board, along with over 200 staff to celebrate this significant landmark.
Wayne added: “IronmongeryDirect will now benefit from an upgraded and expanded distribution centre, enabling an improved customer experience. The expansion will improve all areas of the business, providing a major boost for our revenue and profitability growth.”
The expansion also allows the organisation to bring in the fulfilment of ElectricalDirect orders under one roof, enabling the service and product range to be greatly improved.
Wayne concluded: “Our customers can expect to receive the same great service, ordering up to 8.00pm seven days a week for next day delivery, but with the addition of a number of new and exciting products which will further complement our already market leading range”.
In 2019 IronmongeryDirect is also celebrating its 50th year supplying architectural ironmongery to tradespeople. Starting out as a traditional ironmonger, today customers can browse over 17,500 products in the catalogue and online.