National housebuilder Redrow release annual Bristol apprenticeships report

UK housebuilder Redrow today launches its annual report on attitudes toward apprenticeships and careers in construction. It reveals that almost two thirds (61%) of young people surveyed in Bristol say that are still likely to choose a university education despite the effects of the ongoing Covid-19 pandemic.

Now in its fifth year, Redrow’s report analyses the barriers to entry-level recruitment into the construction and the housebuilding sector, as well as Redrow’s recommendations to overcome these. Redrow once again canvassed 2,000 parents and young people, as well as over 100 of its apprentices, and benchmarked the findings against previous years. This year, amidst the global Coronavirus pandemic, Redrow also investigated the impact Coronavirus has had on plans to embark on further education.

The results reveal that more than a third (39%) of young Bristolians are concerned about their job prospects since the onset of the pandemic, and routes that combine working and education have a greater appeal, with 18% of Bristolian respondents more likely to pursue on the job learning such as an apprenticeship. This was felt most significantly among young adults in London in comparison to Bristol, where 57% of respondents reported being more likely to pursue on the job learning.

Redrow is calling on the government and industry to take advantage of today’s changing landscape and the opportunity to innovate the way that they attract young people into apprenticeships.

Careers advice at school

With less time spent in school, the proportion of young adults who have had information on apprenticeships outlined to them via school resources dropped from 63% in 2018 to 57% in 2021, to reach a four-year low. At the same time, the percentage who say their advice was entirely not useful, or non-existent, has increased to a five-year high.

As a result, the majority of Redrow’s own apprentices found out about the roles at Redrow via friends or family (44%), up from 38% last year. In fact, the majority (67%) stated that they believe that schools do not promote apprenticeships in the same way they do other educational routes.

Gender stereotypes are also still present when encouraging and informing young people on construction careers. Only 33% of female respondents had discussed construction careers at school compared to 46% of young males.

Parental influence

Lockdowns have provided a unique opportunity for many parents and older children to reconnect and evaluate priorities. With more time spent together, the influence of parents is stronger than ever.

However, research shows that preconceived notions about careers in construction are still held among a significant number of parents. Almost 1 in 5 (12%%) believe that a career in construction does not require any qualifications beyond GCSEs. This is a negative decrease of 7-percentage points since 2017. As a result, 1 in 10 (11%) would still actively discourage their child from pursuing a career in construction.

Despite this, parents’ views of apprenticeships are more promising. The majority (69%) say that they have discussed the prospect of their child undertaking an apprenticeship. This has increased from 65% in 2017.

Brothers Sam and Elliott Austin joined Redrow Homes as apprentices in the South West region, to further their skills in the property industry. The brothers are prime examples of individuals who have had positive experiences as apprentices.

When asked about his apprenticeship, Elliott said: “The support, kindness and encouragement from the team at Redrow has definitely helped make this apprenticeship as good as it can be, I have been allowed to develop my skills in different areas”.

Karen Jones, HR Director at Redrow, commented, “The past 12months have seen the nation rocked by the Coronavirus pandemic, and the shockwaves are still being felt. Unemployment has reached its highest level in five years and six out of 10 employers stopped all new apprenticeships with immediate effect in April 2020. As a result, apprenticeships starts are down 18% on the year before^[1].

“But as success from the vaccine rollout and lockdown restrictions clear the way for a roadmap for a gradual re-opening of UK PLC, businesses can now start thinking about a positive and productive future. It is vital that young people can play a vital part in ‘building back better’, and apprenticeships will be critical in tackling the skills gap and helping power the UK’s economic recovery, as well as delivering much-needed homes and infrastructure.

“Educational routes that combine learning and earning will have an even greater appeal following this long period of social distancing we’ve experienced, and a more competitive jobs market. We believe that today’s changing landscape offers a real opportunity to innovate the way that in which we attract young people into apprenticeships. To help elevate apprenticeships as an option for young people, we must first address the more negative attitudes held by some teachers and parents, while highlighting the benefits to young people nationwide.”

Lee Hawker, managing director at Redrow South West commented: “It is great to see that more young people are considering on the job learning in the Bristol region. Apprenticeships, degree-level apprenticeships, and our housebuilding degree are all viable and valid ways to achieve a long-lasting career in the property industry. Over the years in which we have offered traineeships we have seen a rise in interest and applications.

“In our 2021 annual report on perceptions of apprenticeships and careers in construction we found that 50% of 16–21-year-olds in the South West would consider applying to an apprenticeship scheme regardless of the sector. This is fantastic to see, at Redrow we offer a diverse range of on the job learning courses which anyone can apply for at any age.”