The marketing department of Veka Group is strengthening its digital focus and introducing some new faces.
Marketing director, Dawn Stockell, explained: “We’re delighted to have welcomed Angela Wales to the team as marketing communications manager and Jessica Husband, who joined Veka in 2017, has been appointed digital marketing manager.
“Both Jess and Angela have marketing agency backgrounds and have come from jobs outside of the fenestration sector, so they bring wide-ranging experience and a fresh outlook to these roles, which complements Veka’s ethos of continuous improvement.
“Our marketing department has the important job of ensuring that all Veka Group brands (Veka, Halo and Imagine) continue to lead the industry and maintain their strong presence in the market. The team strives to ‘challenge the norm’ and make sure that we employ best practice in marketing, as we do in all areas of business. The marketing of our brands must continue to reflect the quality of the products and services available, so that all customers can proudly build their reputation on ours.
“Against the backdrop of ever more important digital channels, Jess now heads up all our online activity such as the websites, social media and the fantastic online marketing portal, with the help of Harriet Haworth-Lewis, who has joined as digital executive.
“Supported by Annabel Fowler, who’s been with Veka since 2014, Angela is already doing a great job with our offline activity, and her experience in agency and client-side roles means she is well placed to handle everything from PR and advertising, to exhibitions, literature and product launches.
“Every good marketing campaign is multi-faceted and works through a host of different channels, both online and offline, and I’m proud to say that is reflected in the specialist skills of the teams that now make up our department.
“We stay up to speed in all areas (to ensure our customers can do the same) whether that’s with great digital assets, superb photography or ensuring our brands remain well represented and respected across the industry.
“The marketing portal launched earlier this year is a great example of this, offering a level of support – through resource and management tools for our customers – that is unrivalled in the industry.
“With a host of exciting campaigns and product launches in the pipeline for 2019, I’m already looking forward to the marketing year ahead with our newly structured department.”