Take five employees, a collection of stunning South Coast beauty spots and a dog called Herbie and you have Marshall-Tufflex’s new short film promoting its commitment to protecting the environment and driving change in its sector.
Entitled ‘A Window into Cable Management’, the production features members of staff from across the Hastings business taking part in activities they are passionate about in the outdoor environment, from dog walking to surfing, fishing to running, all set against East Sussex locations including the Seven Sisters Country Park and Hastings Country Park.
The aim of the film is two-fold; to inform the market that Marshall-Tufflex products are made from an average of 80% recycled material across its PVC-U ranges and to give an insight into the environmentally-responsible philosophy and manufacturing process. Supporting the film launch is a series of press advertisements featuring each member of staff.
“The film perfectly captures the passion and commitment we have for the environment,” said Marshall-Tufflex marketing manager Katie Barnes. “It showcases the beauty of our locality brilliantly, which only serves to reinforce our desire to do all in our power to protect the environment. We’re very proud to be using our staff in the campaign; Hannah, Craig, Dave, Rob, Debbie and Herbie the dog, who star in the film, really enjoyed being part of this project and helping to tell Marshall-Tufflex’s great environmental story.”
The manufacturer sources the majority of its recycled plastic from the window industry – hence the campaign theme ‘A Window into Cable Management’. This top-grade PVC-U comprises waste material from manufacturing and fabrication activities and is stronger and more durable than extrusion grade virgin material.
“We’ve been using recycled plastic in our PVC-U products for more than 20 years,” added Katie. “Nothing has changed in terms of quality, strength, colour, finish or price and we divert thousands of tonnes of waste plastic from landfill each year. We’d like the rest of the industry to join us and commit to using recycled materials in their products by 2028.”