Home improvement influencer event creates 350% increase in website traffic for external shading specialists

Leading full-service marketing agency, Purplex Marketing, has delivered a highly successful influencer marketing campaign for external shading specialists, Caribbean Blinds, resulting in a 350% increase in website traffic.

The event, which was hosted at the prestigious Ridgeview Wine Estate in the South Downs, was part of a digital marketing strategy designed to increase brand awareness, reach a wider target audience and boost sales.

For the event, Purplex brought together carefully selected home improvement influencers to showcase the benefits of Caribbean Blinds’ luxury louvered roof pergolas.

During the day-long experience, there were multiple content creation opportunities for the attending influencers who were given comprehensive product demonstrations and were treated to an alfresco dining experience under the Caribbean Blinds’ Deluxe Outdoor Living Pod™.

The campaign not only reached over 137,000 people on Instagram but also delivered exceptional results including a 1739% month-on-month increase in Instagram engagement and an impressive boost in Instagram followers.

Stuart Dantzic, MD of Caribbean Blinds, said: “Purplex was responsible for organising everything from the concept of the event to the execution and it was seamless – I just had to turn up on the day.

“Purplex is a friendly forward-thinking company. They’ll always listen to your ideas and weave this into their own to create campaigns that suit your brand, meet your requirements and deliver results. They’re a fantastic team to work with!”

Andrew Scott, MD and founder of Purplex Marketing, said: “This campaign is a great example of how influencer marketing can be used to achieve great results for companies operating within the home improvement sector.

“By carefully selecting the most relevant influencers, whose followers aligned with Caribbean Blinds’ target market, and creating an engaging experience, we were able to drive high levels of traffic to the website and significantly increase social media engagement.”

For more than 20 years, the specialist marketeers at Purplex have delivered innovative and effective marketing campaigns for the fenestration sector. By combining traditional and modern marketing methods, Purplex can generate a steady stream of leads to help your business grow. To find out more information, visit: https://www.purplexmarketing.com/