PVC-U systems supplier Veka Group has unveiled the industry’s ‘next generation’ Vertical Slider.
Marketing director, Dawn Stockell, explained: “We’re thrilled to bring the Imagine Vertical Slider to market because we absolutely believe it is the most technically advanced Vertical Slider product out there, giving Veka Group customers a real sales edge in an area of genuine industry growth.
“This product has been years in the planning, to ensure its intelligent design combines form and function. Along with stunning good looks, it includes a myriad of innovative features for simple fabrication, easy installation and flawless operation.
“I think one of the most exciting features for fabricators is the fact that the outer balance chamber is co-extruded in black, which means there’s no need to mask and paint. Time is saved, quality defects are reduced and the finish is more durable and professional. It offers a perfectly co-ordinated colour and texture for homeowners who specify combinations such as Anthracite smooth on the exterior and white woodgrain on the interior.
“The Imagine Vertical Slider also offers two choices of cill, (stub or 200mm), a new ‘invisible’ approach to coupling windows, a stunning sculptured finish on both sash and outerframe, as well the option of timber-like mechanical joints. In fact, there are more clever features than I could possibly list here, which illustrates the amount of work and valuable customer feedback that has gone into its development.
“It’s available in 14 colours from stock, meaning you can offer your customers enviable lead times, and has been created to work with a choice of ERA and Caldwell hardware.
“It goes without saying that the Imagine Vertical Slider meets all the expected industry quality accreditations for strength, security and weather performance, but – perhaps even more reassuringly – it has also passed the rigorous testing demanded by Veka Group’s own in-house quality team.
“In a relatively flat market, Vertical Sliders are positively bucking the trend. Market research shows that sales of Vertical Sliders to the home improvement market have increased by 32% to now take 10% market share of frames at 443,000, with this figure predicted to keep rising*. Fabricators of the Imagine Vertical Slider will be in a dominant position to take advantage of this exciting high value, high growth market.
“Veka Group is well-known for making it simple and straightforward to fabricate and install any new product, with all the technical support you could possibly require, including four dedicated technical service engineers available to customers across the country, and I’m looking forward to seeing more and more customers benefit from adopting this exciting and versatile new Vertical Slider.
“I can’t wait to hear the feedback as it makes its way into ever more varied projects.”
*Palmer Market Research 2017