Setcrete, manufacturer of high-performance floor preparation products, has redesigned the product packaging for its range of floor levelling compounds to enhance its ‘on shelf’ visibility and simplify product selection.
The design of the product packaging has been refreshed and emboldened with colour-coding used to differentiate the products in the range.
Highlighting the key benefits of each product, the new packaging works to facilitate product selection, making prominent use of both the product name and its primary application.
The colour-coding of each product is said to make visual identification fast and straightforward, ensuring the right products are selected when out on a job.
For example, the packaging enables users to differentiate between Setcrete’s Rapid Set 30 – a ‘superfast-setting’ levelling compound, Setcrete Deep Base for raising floor levels up to 50mm, and Setcrete High Performance, which is designed to go over flexible subfloors such as plywood.
Other products in the range to feature the new packaging include Setcrete Latex, Setcrete Universal and Setcrete 2K Pro, which can be applied over old adhesive residues.
Commenting on the new packaging design, Setcrete brand manager, Peter Wilson, said: “The new packaging makes product identification and selection quick and simple for busy tradespeople, ensuring they get the right product for the job. The redesign also presents the products consistently to reassure buyers that the high level of performance they experience using any specific product will be replicated in other products from the range.”