Three is the magic number
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November 9, 2017
The Builders Merchant Building Index (BMBI), a brand of the BMF, has made the shortlist for three Construction Marketing Awards (CMAs). BMBI has been shortlisted for ‘Best Product Launch’, ‘Best use of PR’ and ‘Best use of Research & Insight’.
The CMAs is an event that recognises the marketing achievements of organisations and individuals in the construction industry. The awards are run by the Chartered Institute of Marketing’s Construction Industry Group (CIMCIG), and winners will be announced at the Radisson Blu Portman Square in London on Thursday 30th November 2017.
Awareness and understanding of BMBI has grown rapidly since its launch by the BMF and MRA Marketing in 2015. The BMBI is a reliable and up-to-date measure of UK Repair Maintenance & Improvement (RMI) activity, using gold standard data from GfK, a leading international data and insights company.
John Newcomb, BMF chief executive said: “Being shortlisted for three CMAs is a tremendous achievement for BMBI. With continued investment, the BMBI is becoming a key tool for our industry and achieving wide exposure in and outside construction. It is also proving to be a powerful vehicle for highlighting the importance of builders’ merchants to the UK economy. It would not exist without the combined efforts of the BMF, MRA marketing and regular insights from GfK.”
Richard Frankcom, senior client insight manager – Trade Panel, added: “The BMBI is helping to put construction on the map and through the use of new data available to the channel, highlights the importance of quality insights on which to make smart business decisions. It’s great that the hard work is being recognised in such a phenomenal way.”
