VEKA Group is proud to have been shortlisted in not one, but two categories at this year’s G Awards.
The G18 Awards will take place at Park Lane’s London Hilton in November and will see Veka among those named in the ‘Promotional Campaign of the Year’ and ‘Training and Development Initiative of the Year’ categories.
Independent Network was the focus of this year’s Promotional Campaign entry, thanks to a nationwide programme that raised brand awareness and highlighted named installers in each region, making them the ‘heroes’ of the campaign. The multi-faceted marketing approach included print ads across the country, editorial in key media, installer-specific news stories and a targeted PPC campaign, to name just a few of the elements.
The ‘Training and Development’ entry highlighted, among other things, Veka Group’s commitment to the Apprenticeship scheme which has seen its highest ever intake this year.
Veka’s marketing director, Dawn Stockell, explained: “We know that by investing in Veka Group’s people – our most valuable asset – we’re investing in future success. This year we’ve launched ‘Leading the Veka Way’, implemented the BIT NVQ Diploma, increased apprenticeship take-on, implemented an induction and leadership programme and increased our employee engagement to 71% (against an industry average of 56%).
“We’re delighted to see our entries shortlisted in these two categories, and we’re even more pleased to see a large number of Veka and Halo fabricators and installers among the finalists. We strive to offer our customers every ‘tool’ they could possibly need for their business, whether it’s perfect products, practical support, marketing or sales training – and we love to see them celebrating success and being recognised for their hard work.
“As ever, we’re looking forward to what promises to be a great event and we wish all our partners the very best of luck.”